Social Media Strategist

We’re emater — the parent company behind four DTC brands creating global impact. We handle everything in-house from A to Z: operations, marketing, product development, and customer experience.

Based in Miami with offices in Armenia and Israel, and a team spanning the globe, we’re redefining what’s possible in e-commerce.

How we do it: we combine AI, creativity, and deep customer understanding to deliver results that matter.

Our culture: We invest in our people as much as our brands. Every team member has real opportunities to grow, innovate, and make an impact.

We’re looking for a Social Media Strategist to join our team and drive strategic, high-impact social media initiatives that support brand growth and business objectives

What You’ll Do

• Conduct in-depth research on markets, competitors, and consumer behavior to develop effective social media strategies aligned with business objectives;
• Create engaging, scroll-stopping content (posts, videos, stories, reels, infographics, etc.) across platforms like Facebook, Instagram, TikTok, and more, with a focus on driving engagement, growth, and conversions.
• Maintain a strategic content calendar to ensure consistent, high-quality content delivery;
• Foster community by monitoring platforms, engaging audiences, and sparking conversations that support brand growth and loyalty;
• Track performance metrics, analyze results, and provide data-driven insights to optimize campaigns and maximize ROI;
• Collaborate with cross-functional teams to ensure consistent and cohesive brand messaging across all channels;
• Provide mentorship and strategic support to the SMM Specialists within the team;
• Create and refine platform-ready copy, captions, and storytelling that align with brand voice and campaign goals;
• Leverage AI tools to accelerate  content creation, editing, and performance optimization while maintaining brand quality and originality;
• Continuously test, iterate, and improve content formats and messaging based on insights, trends, and audience behavior.

What We’re Looking For

• 5+ years of hands-on experience in Social Media Marketing, with a strong portfolio of successful, results-driven campaigns;
• Proven experience working with the US Market;
• Deep knowledge of Facebook, Instagram, TikTok, and current social media trends;
• Strategic thinker capable of connecting social media activity to real business outcomes;
• Creative mindset with a sharp eye for content that resonates with audiences;
• Strong analytical skills and proficiency in performance tracking and optimization tools;
• Excellent English communication skills (written & verbal).

What We Offer

• Paid days off, medical insurance, yearly bonus, wellness benefits, and referral bonuses.
• A collaborative, supportive environment where your ideas and professional growth are highly valued.